CRM Marketing Executive
We are looking for a CRM Marketing Executive
to join our Sales & Marketing team here at Warner Leisure Hotels.
About the role:
As part of the Performance Marketing team, the CRM Marketing Executive is responsible for the management, execution and performance of marketing activities via the CRM channel.
This role is crucial to achieving the key business objectives of increasing total guest base, building long-term loyalty and increasing guest lifetime value.
Reporting to the Senior Channel Marketing Manager, this role is the specialist in CRM marketing, bringing expertise in how they effectively use the channel to achieve marketing goals.
You will be responsible for:
Management, execution and performance of all marketing activity via CRM channels
Utilise the full range of CRM channels, including Email, Direct Mail, SMS, Social Media direct messaging, digital CRM and outbound phone calls to achieve the best possible outcome.
Collaborating with the Content team to develop a range of reusable templates and toolkits that are appropriate for CRM channels to reduce creative production overhead, and ensuring creative consistency.
Achieve a balance of 80% programme based and 20% campaign-based CRM activity, using workflow and automation functions within the tools. Reduce manual production wherever possible.
Analyse and optimise performance of all CRM activity and take actions to optimise performance within the campaign plan in order to achieve the guest goals and marketing objectives
Ensure effective guest journeys from marketing channels to the website, increasing the number of guests who book online
We are looking for:
Guest-lead marketing planning and execution
Knowledgeable of CRM channels, including, but not restricted to, email; social channels; direct mail and phone
Experience in working with customer data, including permissions, data protection, GDPR, segmentation
Experience of print design, production, and distribution
Able to manage budgets
Good analytics skills to analyse performance and KPIS
We’re Warner Leisure Hotels. We specialise in fabulous breaks across the UK exclusively for adults. Everything we do, from the little kindnesses to the big surprises, from sharing a smile to going the extra mile, is because we are dedicated to our guests’ delight.
We’re one great team sharing the same great story, the same goals and the same excitement for the future. That’s why we’ve been voted one of the Sunday Times Top 30 Best Big Companies to work for and we’re proud to have been ranked for ten years in a row!
What do we offer:
Discounted Haven, Butlin’s and Warner Leisure Hotels holidays for you, your family and friends
Reward and recognition schemes
Externally recognised qualifications to give you the opportunity to develop and progress
Lifestyle and shopping discounts and benefits
Bourne Leisure Head Office
1 Park Lane, Hemel Hempstead, Herts HP2 4YL GBR
5 May 2021
12 May 2021